How to Rewrite Your Website Content for AI Crawlers
When someone asks a question on ChatGPT or Google, the AI tool scans many business websites to come up with an answer. So, make your website easy for the AI to find and read. Put the most important information at the top of your website. Make sure your name, phone number, and service area are the same on every page of your website. Clearly state who you are and what you do. Then, leave the technical stuff to Dillon Media Group.
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Step 1, put a clear answer at the top
Step 2, keep your business details the same everywhere
Step 3, say who you are and add FAQs
The technical side we handle for you
What is AI Search?
AI search is the process of using artificial intelligence to find and deliver information in response to a user's search engine request. So when someone asks a question on ChatGPT or Google, the AI tool scans many business websites to come up with an answer. But, the AI search tool isn't looking for an entire essay about your business. Instead it looks for quick, clear facts, like what your business does, what area it serves, and how to get in touch with you.
If your website’s pages bury those details, or if they’re missing altogether, the AI tool is left with two choices. It can pull your info from another site, like an outdated directory listing with your old phone number. Or, it can leave your business out of the answer and suggest a different company altogether.
Getting your site to show up on Google is still the foundation to this. It has to load quickly and appear in normal search results before ChatGPT or Google has much useful information to pull from. For more about SEO, check out How Do I Get to Be at the Top of Google?
In this post, we’re talking about getting your website pages to show up in AI searches. If you’re looking to get found on social media, check out our guide on SEO and AEO for social media.
Step 1, put a clear answer at the top.
The top of the service page needs to answer the question, “What do you do?” right off the bat. It’s that simple.
The problem. Your plumbing service page starts with a big picture of you and your family on the page and then goes on to state “Quality you can trust.” This does not clearly inform the AI tools what you do. If the details about your business are buried deep within your site, there’s a good chance the AI will suggest a different company instead of yours.
What to change. On every money page (a web page that directly generates income, captures leads, or drives conversions), add a heading that answers a question your customers might have. Under that heading, write a short answer, just one to three sentences. In this answer, say what you do, where you're based, and how people can contact you. Then you're giving your customers the information they need right away.
Before and after (sample Ocala plumber page).
Before: “Hello from our family-owned company! We put our heart into every single job.”
After: “Need a plumber in Ocala? We fix leaks, install water heaters, and clean drains for homeowners in Ocala and Marion County. Just call at this number to set up a visit.”
Keep in mind, crucial info should be written out. Many small business websites stick their services or phone number inside a picture, and AI tools can't always read that.
Step 2, keep your business details the same everywhere.
The problem. The phone number on your homepage does not match the phone number listed on your Google Business Profile. There is also an old directory listing with your old street address from two years ago. The AI search tools will pull from all of these sources and possibly list the wrong number for you, or even list another business instead of yours.
What to change. List the key details about your business, including your business name, phone number, address, the areas you serve, and your working hours. Then, update your main website and all of the service pages, as well as your Google Business Profile and other main listings. Update all of these on the same day.
Before and after (sample Ocala plumber page).
Before: Service page says “Serving Central Florida,” but the footer of the site lists an old cell phone number. Meanwhile, their Google Business Profile lists an office phone number.
After: The service page, footer, and Google Business Profile all have the same info, "Ocala and Marion County," and the main phone number is the same too. If a customer calls the number they found from a ChatGPT answer, they'll actually get to talk to someone at the shop.
Google says that linking pages within your website is essential to appearing in AI Overviews. For example, you should link your water heater service page to your homepage.
Step 3, say who you are and add FAQs.
The problem. Your about page is filled with technical terms and unnecessary words. Your services page is also missing some important details, like a list of frequently asked questions. This makes it hard for tools like ChatGPT to figure out what you do. For example, do you fix pipes in people's homes in Ocala or just work on big commercial projects somewhere else? If it's not clear, the AI might skip you and suggest someone else who is easier to understand.
What to change. Add some details. You should name your business, the work you do, and the area you serve. Then you can add a few FAQs that your customers usually ask you. For each question, give a specific and concise answer.
Before and after (sample Ocala plumber page).
Before: “We are the best plumbers around. Contact us today.”
After: “We fix plumbing issues in homes around Ocala and Marion County at Our Plumbing Shop.”
FAQ example: “Do you take weekend emergency calls in Ocala? Yes. If something goes wrong, just call our main number and choose the emergency option.”
We’ll handle the technicals.
Google’s search engine and tools such as ChatGPT are not interested in complex content. They want to find information about your business as quickly as possible. This means that you don’t have to completely redesign your website to improve your chances of appearing in AI search. You can start with the page that generates the most calls to your business and work your way through the rest of the pages.
You can even ask us to check how you are ranking online, how strong your SEO foundation is, and what it would take to get your business into AI search. We can do this for you, Dillon Media Group can check how you are ranking online, how strong your SEO foundation is, and what it would take to get your business into AI search.
Call us at 352-895-0831 or email clinton@dillonmediagroup.com. You can also easily reach us through our contact page.
FAQ
How do I get my business featured in AI search?
ChatGPT, Google AI Overviews, and similar tools build their answers from websites and listings that they can read and trust. To show up, your service pages need to clearly say what you do, where you do it, and how to reach you. Your Google Business Profile and directory listings should back up those same details. The clearer and more consistent your information is, the easier it is for an AI tool to recommend you. You can also now claim your business in ChatGPT, but claiming it doesn’t guarantee ChatGPT will recommend you, and there’s no way to pay for a spot in its regular answers. ChatGPT does also have clearly labeled sponsored placements, which are separate from its regular answers.
What should I put on my website for AI search tools?
These are the things you should list on your website for AI search tools: the services you provide, the areas you cover, such as towns or counties, your business hours, and your contact information. Also, include a few frequently asked questions that customers ask you, it helps to address their concerns.
Do I need a special AI file on my site?
Google claims that special AI text files aren't necessary to show up in AI Overviews or AI Mode. However, you may hear about two text files on your website. Robots.txt tells bots like Google’s and ChatGPT’s which pages they can visit, so a bad setting there can keep AI tools from reading your site at all. Llms.txt is a newer, optional file that lists your key pages for AI tools. Google says it doesn’t need it, but Google's web crawlers do crawl and index llms.txt files if they are published on a website. Dillon Media Group can set up both for you.
How do I stand out from others in my industry?
Be specific where your competitors are vague. Don't just say “we offer great service,” because that's what everyone says. Instead, tell people what makes you different. You could mention how long you've been serving Ocala, or what kinds of services you specialize in. Maybe you offer same-day appointments, which can be a big plus for people who need help right away.
Can Dillon Media Group handle the technical settings?
Dillon Media Group can handle the technical settings as well as rewrite your pages for you. Call us at 352-895-0831 or email clinton@dillonmediagroup.com to find out how we can help.
Sources
Google Search Central, AI features and your website (page last updated Dec. 10, 2025; checked Nov. 9, 2026)
OpenAI, Introducing Businesses in ChatGPT (Nov. 10, 2026)