Reach buyers right when they're ready to make a purchase. We connect your business to customers who are searching for what you offer, exactly when they need it.
Google Ads helps you connect with customers who are actively searching for your products or services. We handle every step—from creating your campaigns to ongoing optimization—so you only pay for clicks that matter and get the most value from your ad budget.
FREQUENTLY ASKED QUESTIONS
Find quick answers to the most common questions about our Google Ads Service.
Google Ads is an online advertising platform that businesses can use to promote their products and services to people who are searching for them online, specifically on Google.
Advertisements can appear on Search results pages, as well as on websites within the Google Display Network, such as YouTube (a Google-owned platform) and can be of various formats, including text, images and even video.
Most Google Ads campaigns are built around pay-per-click (PPC) advertising, where you pay when someone clicks your ad. Other campaigns may optimize around impressions, conversions, views, or other goals depending on the campaign type. The best advertising format for a specific campaign depends on the campaign’s goals, as well as the target audience.
When your campaigns are “live”, each ad will participate in an ad auction (or a number of auctions) when someone performs a search that may be relevant to the keywords and targeting specified when setting up the campaign. And Google uses a variety of factors to try to serve up the best ad to the searcher.
These factors include the quality and relevance of the ad, keywords, landing page and overall user experience. A keyword with the highest bid does not automatically get the ad in the top position on the page.
You can also make a number of optimizations to improve the performance of your Ad Groups, keywords (including negative keywords), ad copy and landing pages. This can help to get your ads to appear in better positions for relevant searches.
Starting a Google Ads campaign requires an average daily budget. A small daily budget will only allow for a small number of clicks to occur each day, which will limit the amount of data that can be gathered and may not provide the results you are looking for. The cost of Google Ads can vary based on:
It’s also important to separate ad spend (what you pay Google for clicks) from management fees (what you pay an agency to build, optimize, and monitor the campaign). At Dillon Media Group, our digital campaign management fee is $399 per month, or 20% of the total ad spend, whichever is greater. We’ll help you determine a budget based on your industry, goals, and market.
Yes. Google Ads allows you to set an average daily budget for your campaigns, which helps control your overall advertising spend. Google may spend more or less than that average on an individual day depending on traffic and opportunities, but it applies spending limits over the billing period. When we manage your campaigns, we continually monitor your budget and performance and make adjustments to your keywords, target audience, ad copy, bidding strategy, and other campaign settings to make the best use of your ad spend.
Google Ads can begin reaching your audience once your campaign is live and your ads are approved and eligible to serve. Unlike SEO, which generally takes time to build organic visibility, paid search can start generating traffic relatively quickly. When your campaign is managed by a marketing agency like Dillon Media Group, we carefully monitor and manage your budget throughout the month or the campaign’s scheduled timeframe.
Whether your ads are actually working depends on your goals, such as generating sign-ups, phone calls, store visits, or purchases, and whether you’re reaching the right audience based on factors like location and search intent.
Yes. Every Google Ad that sends someone to your website needs a relevant page for them to land on. This could be an existing page on your website, but in many cases, a dedicated landing page built specifically for the campaign can perform better. You can read more about landing pages here.
Yes, you can run Google Ads while also optimizing your website for SEO. Paying for ads doesn’t directly increase your organic search ranking, but using both channels increases your brand’s overall search presence while capturing instant paid traffic and building long-term organic growth at the same time.
Google Ads are working if they’re pulling your target audience into the sales funnel and moving them toward your goals. Depending on those goals (more store visits, more signups, more purchases), you’ll know it’s working by looking at your analytics, foot traffic, or sales.
Stop guessing with your marketing budget. Let’s work together to build a clear, effective Google Ads strategy that transforms customer interest into real business growth.
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