Reach your most engaged listeners on the platforms they love with precise, data-driven digital audio campaigns tailored just for them.
Unlike traditional radio’s broad approach, streaming audio advertising lets you connect directly with your ideal audience. Dillon Media Group plans, manages, and optimizes your campaigns across top streaming networks and podcasts—so your message always reaches the right people at the right time.
Reach highly engaged listeners with targeted Spotify audio campaigns that increase brand awareness and audience engagement.
Connect with active music audiences through strategic Pandora advertising designed to maximize reach and listener interaction.
Promote your brand through premium Apple Music advertising campaigns that connect with loyal listeners and deliver high-quality audience engagement.
FREQUENTLY ASKED QUESTIONS
Find quick answers to the most common questions about our Streaming Audio Service.
Digital audio advertising, also known as streaming audio advertising, is a form of advertising that runs on the streaming platforms people listen to on a daily basis. Popular music streaming services such as Spotify, Pandora, iHeartRadio and Amazon Music are just some of the platforms where we can place digital audio ads, alongside thousands of podcasts and connected device platforms like smart speakers.
The big difference between digital audio advertising and traditional advertising is that digital audio advertising can be very targeted to reach specific audiences based on different criteria. Digital audio can be targeted by demographics, by interests, by behavior and even by location down to a specific zip code, whereas traditional radio advertising is usually just sold as airtime on a specific radio station without the same level of audience targeting behind it.
We can place your ads on music streaming platforms as well as thousands of active podcasts spanning nearly every genre and audience type. This gives your campaign access to listeners while they’re streaming music on their commute, catching up on a true crime podcast during a workout, or listening to talk radio style content through a smart speaker at home.
In addition to creating a compelling message we have the audio production expertise to create the audio ad for you! This can be a simple voice over or a more creative piece. We can also create a host read sponsorship for a podcast.
Host-Read Ads are read by the host of a particular show. For example, the host of a podcast could read an ad for a particular company in the particular show. This is different from a regular ad because it builds trust with the listener. The listener respects and trusts the host to make introductions to products and services that might be of interest to them.
Then there’s a Dynamically Inserted Ad. This is pre-recorded audio ads that are automatically inserted into a particular show. These ads are usually used to advertise products and services within individual episodes of a show. These ads can be placed in many different shows in order to reach a wide and varied audience.
Yes. The targeting for digital audio advertising can be set down to a hyper-local zip code for local businesses. As a result, digital audio can be a great option for local businesses looking to reach a specific community and avoid wasting budget on a regional listener base that doesn’t match the geographic area of where their customers are.
Digital audio advertising is typically priced on a CPM basis, meaning cost per thousand impressions, similar to how display and video ads are sold. Pricing can vary based on your targeting criteria, the platforms you choose, and how competitive your audience segment is. We will work with you to build a budget that makes sense for your business and your goals, whether that is an always-on local awareness campaign or a shorter seasonal push.
Most digital audio ads run as standard :15 or :30 second spots, similar to what you would expect from traditional radio. Host-read podcast endorsements can sometimes run a bit longer since they are woven into the natural flow of the host’s conversation. We will help you determine the right length based on your message and the platform it’s shared on.
We track performance through a combination of metrics including impressions, completion rate (how many listeners heard the ad all the way through), and click-through activity on companion banners. Companion banners give the listener something to look at and tap on while the spot plays. This all gives us a clear picture of both reach and engagement, and allows us to make adjustments to targeting or creative as the campaign runs.
Yes. Digital audio advertising allows us to target listeners based on the device they are using, whether that is a smart speaker, a mobile app, a desktop browser or a connected car system. This level of control means we can focus your budget on the platforms and devices where your target audience is most likely to be listening.
By using up-to-date information about a listener’s behavior, interests, demographics and even information about the hyper local zip code that they reside in. That means we’re not just guessing who might be interested in your business, but we’re putting your message in front of the people actually likely to become your customers, right down to the neighborhoods you want.
Don’t let your audience miss out on your message. Let’s work together to create a streaming audio campaign that’s targeted, creative, and connects with the people who matter most to your business.
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