Programmatic Video Advertising Services in Ocala

Streaming video advertising places your commercials within Over-The-Top (OTT) content viewed on Connected TV (CTV) devices. OTT means that the content is delivered over the internet and does not go through traditional means of cable, satellite TV or broadcast television. Instead, this type of content is delivered through providers like Netflix, Hulu, Disney+, YouTube and more. CTV refers to the device that is used to stream content to a TV, such as a Smart TV, connected boxes such as a Roku, or even gaming consoles.

With traditional broadcast TV ads, you are typically purchasing a time slot to air your commercial. There is always a degree of risk that your target audience will not be watching when your commercial airs.
On the other hand, CTV Advertising allows for more specific audience targeting, including household-level targeting in some campaigns. This means that your commercials can reach households that match your targeting criteria rather than relying only on who may be watching a particular program or time slot. The ultimate goal of this is to help make your brand more familiar to your target audience in order to influence future purchasing decisions.

Video advertising on CTV can run on premium platforms like Roku, Hulu, Peacock and Netflix, depending on the campaign and available inventory. So your videos can be distributed on the very same high-end screens your target audience is already watching on.

We need to consider two things when budgeting for a video advertising campaign: the cost of the video production and the length of time that we will be running the campaign. Once we have developed a campaign strategy for you, we can provide an estimate for the campaign based on your goals and budget.

The typical length of a video advertisement in programmatic video is between 15 seconds and 30 seconds and is formatted to meet the specifications of the various streaming platforms (such as Netflix, Hulu, Prime Video, etc.).

Our award-winning video production team creates local commercials here in Ocala and throughout Marion County as well as video productions for national companies throughout the United States.
We have produced TV commercials for car dealerships, injury lawyers, local restaurants, local banks, community hospitals, retail stores, medical spas and wellness practices as well as many other businesses with local and regional locations. Our work also includes social media video series and projects for organizations like the Marion County Sheriff’s Office.
We would be happy to come up with a concept for your business and then go on to complete the entire production from start to finish and have it ready to air within a few days or weeks.

For CTV, we can target by interests, by income, and by location. So we can target by demographics and by lifestyle. We can also target people who are in the market for a product or service that you’re selling. We can target people who have been on your website and do retargeting. We can also upload a customer match list for even more targeting, depending on the platform and available audience data.

One of the largest advantages of video advertising on streaming platforms is that much of the video ad inventory is non-skippable. This can result in higher video completion rates because the viewer typically watches the commercial as part of the streaming content.
On mobile, video ads can appear in a variety of formats, and users may be able to scroll past or skip certain ads while browsing. On streaming TVs, however, the commercial can take up the entire screen and appear directly within the content the viewer is watching, helping give the advertisement the viewer’s attention and supporting brand recall.

CTV advertising is typically priced using Cost Per Mille (CPM). The majority of the programmatic video advertising space is sold on a CPM basis. This means that the advertiser pays for every 1,000 impressions of the video.
The cost of CTV advertising can also vary based on the targeting of the ad. For example, reaching “all adults in Florida” would typically be less expensive than reaching “households in 34480 who are actively searching for marketing services.” CPM costs for CTV advertising can vary widely based on the platform, inventory, audience targeting and campaign.