PRINT MARKETING & Advertising Services in Ocala

Print marketing, or print advertising, is any type of advertising or promotional material that your audience can physically hold onto. Examples can include flyers, brochures, rack cards, postcards, direct mail pieces, business cards, menus, booklets, and more.
Print marketing gives your business another way to stay in front of your customers and can be especially effective when paired with your digital marketing efforts.

Almost any business can gain from print marketing when it’s used the right way. Local service businesses, restaurants, providers, contractors, real estate professionals, retail stores, automotive businesses, event-based organizations… Anyone can use print materials to reach their customers. The right format to use really depends on your audience and what you want them to do next with your material.

We can create all sorts of printed materials to help you market your business. This includes things like flyers, brochures, and postcards, as well as business cards, menus, and booklets. If you have a specific idea in mind, we can work with you to figure out the best size, layout, and message for your project. Just let us know what you’re thinking, and we’ll help you make it happen.

Absolutely. If you have print pieces already designed, we can use those as a starting point for updates or a complete redesign. Usually there’s existing information that you want to keep, and we can simply update the design, change up your branding, or even add in new services that you’re offering.

Typically, a piece of print marketing will have a message, business name, contact information and a call to action. Simple printed pieces like one-time promotion flyers won’t need a lot of detail, but a booklet or brochure about your company and services could contain a lot more information.

Absolutely. Print marketing is really effective when you have a website or social media page to direct people to after they see your printed ads. It’s also a great way to connect the physical and digital worlds and make your marketing efforts more powerful. For example, a direct-mail flyer offering a 20% coupon can point people to a dedicated landing page where they can claim the offer, turning a physical piece into a measurable digital action.

In many cases, yes. We can add a scannable QR code that takes the customer directly to your website or a dedicated landing page where they can claim the offer. QR codes can also send people to contact forms, appointment pages, menus, social media pages, videos, event registrations, and more, depending on what action you want them to take.

Yes! We can target direct mail campaigns to specific areas, like ZIP codes, neighborhoods, or mailing routes. This helps you reach the right customers. Depending on what you want to achieve, there are other ways to target your campaign. Let us help you figure out where to send your mailers to get the best results.

The main difference usually comes down to where you plan to use the piece and how much info you need to include. A flyer is usually bigger, just one sheet, and can be given out, added to other stuff, or sent as part of a mail campaign. Rack cards are pretty small, which makes them perfect for sticking in display racks at busy places like hotels, visitor centers, and offices. Brochures give you a lot more space to talk about your business, what you do, and how you do it. You can include before-and-after pics, answer common questions, and share other details that help people understand what you’re all about in a brochure.

The cost of print marketing depends on what you are creating, how many pieces you need, the size and type of material, paper or finishing options, and the amount of design work involved. We calculate the cost of the print order along with our production markup and any applicable design fees. Before we start, we’ll give you a quote so you know exactly what you’re getting and what it will cost.